Dashboards that don't answer the real question. Targets you can't track. Goals stuck in a spreadsheet. Muloo builds the reporting layer HubSpot is missing — targets, dashboards and insights you can actually use, embedded straight back into HubSpot.
For teams already on HubSpot who are struggling to report on it. HubSpot problems, solved by HubSpot experts.
Most teams on HubSpot hit the same wall: the data is in there, but turning it into dashboards, targets and goals people actually trust is hard. Sound familiar?
Default reports don't answer the question leadership is actually asking.
No reliable targets per team, region or rep — so no one knows if they're on pace.
Goals set outside HubSpot are invisible where the work actually happens.
The numbers that would change a decision stay buried in the CRM.
We're HubSpot experts. We build the targets, dashboards and insights your portal is missing — and put them right back inside HubSpot where your team already works.
Build and track targets by company, user, team, region and analytics metric — not just one number for the whole business.
Purpose-built dashboards for revenue, marketing and ops — the views leadership actually asks for.
We surface what your CRM's been hiding — so we can tell you something about your business you didn't know.
Every dashboard embeds directly back into HubSpot — your team never leaves the tool they already use.
A snapshot of a Muloo Reporting executive dashboard — targets, pipeline, marketing and AI insights in one place. Sample data for a fictional multinational; your view is built on your own HubSpot, Google and LinkedIn data.
Reporting Platform
Executive dashboard · Sample data
27.4% vs 30% target. Tighter qualification in EMEA could recover ~$3.1M this quarter.
APAC at 118% of target — your strongest region. Expansion deals are driving the beat.
Average deal +14% QoQ, led by Financial Services expansion. Worth a focused ABM push.
Illustrative sample data. Every dashboard embeds directly into HubSpot.
You've got years of data in HubSpot, Google and LinkedIn. We're the HubSpot experts who turn it into answers — targets people can hit, dashboards leadership trusts, and insights that actually change a decision.
Start small and grow. Billed securely in-app through Paystack — no long lock-in.
Every business's reporting gap looks different. Book a quick call and we'll map exactly what to build — targets, dashboards and the insights that move the needle — before you pay a cent.
Book a call firstWe only access the data needed to build your reporting, via each platform's official API, and never sell or share it beyond the sub-processors in our Privacy Policy.
We connect through HubSpot, Google and LinkedIn's official OAuth. Tokens are encrypted and you can revoke access anytime.
Read-only, reporting-scoped access. We request only what's required to build your dashboards — nothing more.
Clear lawful bases, defined retention, and immediate account deletion. See our Privacy Policy.
J45 minutes · Google Meet · your timezone detected automatically. No hard pitch — just focused technical and strategic direction.